New York Anime Festival 2010 – Hatsune Miku “Concert”
One of the main events I attended during this year’s New York Anime Festival was the Hatsune Miku “concert” at 8pm on Saturday. This was actually an “encore performance,” arranged due to the high demand for the initial “concert” that morning at 10:45. It was held in a room far too small for the event, and most people who wanted to go ended up unable to attend, it seemed.
My friend and I had actually arrived at the room for the first “performance” 30 minutes before it was to start. When we saw that there was no line, I decided to show my friend around the anime section’s artists’ alley a bit. When I got back to the room literally 8 minutes later, a line had formed and had already been cut off for new people as the room had reached capacity. Clearly I and the con organizers had misunderestimated the popularity of Hatsune Miku.
I was initially pretty pissed, at myself, more than anything. I was right there, less than 10 minutes ago! I could’ve been at the front of the line! But, well, there’s no use dwelling on the past, and I got over it pretty quickly. So it came as a pleasant surprise when I learned that there would be an “encore performance” of the “concert” that evening at 8. This one, I wasn’t going to miss, even if it conflicted with the Minori Chihara concert. I wasn’t a fan of Minorin, anyway.
I was at the front of the line for the “encore performance” an hour early and got to meet some very nice fellows from Baruch College, a college of the City University of New York. I can’t think of the last time before that day that I had played the card game bullshit.
They called it a concert, but really, it was just a screening of a special 1 hour cut of the Hatsune Miku 39′s Giving Day concert Bluray. That said, that’s pretty much what I expected going in, as I heard that the earlier “concert” in San Francisco in September had been the same thing. Though it would’ve been nice to have exclusive footage from the concert other than the ones on the disc.
Some people brought glo-sticks. Fans started claps, cheers, applause, etc. as if it were a real concert. When some of the more popular songs started playing, cheers would spread throughout the crowd. The loudest one was for a Kagamine Rin + Len song, when Rin initially appeared and Len suddenly popped out from behind her. Megurine Luka also made an appearance for the always fun Just Be Friends. The guy to my right, who knew nothing about Vocaloids going in (“So it’s like a virtual Japanese Britney Spears, right?” after the first couple songs – note that at this point, he didn’t even realize that the singing was synthesized) was one of the most energetic of the people I saw there, starting claps and fist pumping along with the fans in the video.
There was a very surreal feel to the whole thing. Here we were, sitting in a room, watching a recording of a concert that featured a virtual idol that had been projected onto a glass screen, and people were loving it. It was one of those experiences that was uniquely possible in the world of Vocaloid. All in all, it was a lot of fun, thanks to the concert-like atmosphere. It was somehow fitting that the fans had made the “concert” a success, given how the success of Hatsune Miku and the Vocaloid software is thanks to the fans.
The final song, fittingly enough, was Melt by supercell. Though I’ve grown to like supercell’s final Nico Nico Douga song, When the First Love Ends, more, Melt will always hold a place in my heart as one of the classics, the one that put ryo on the map. After the “concert,” I went up to the front with a lot of people and got to shake hands with Hiroyuki Itoh, the CEO of Crypton Future Media and one of the creators of Hatsune Miku. I also got to have a photo taken with him, which was pretty cool. Even though there wasn’t supposed to be anything after the “concert,” Itoh was very welcoming of everyone who wanted to greet him and get their photo taken with him.
What I want to get to, though, is my disappointment in the concert. Not the fact that it was just a screening – again, that was expected – but rather, the unimaginativeness of the contents of the concert itself. The guy to the left of me – one of the students from Baruch (sorry for forgetting your name) – and I had some short conversations throughout the “concert” about how to improve it. For example, there was a lack of variety and difficulty in the dance moves performed by Miku. Given that she’s a computer generated image, I thought she should be doing “flips and shit” that normal humans can’t do, or at least can’t do consistently. She’s a computer generated image! Have her do some freaky circus-type shit!
And on the flipside, how about making her seem even more real? For example, why not have her appear to sweat as the concert went on, like a real performer would? That Baruch student commented that that might be too kinky – my response was, all the better. Or, have a staged trip or wardrobe malfunction that shows her messing up. The Baruch student suggested that she could throw something out to the audience, which would be synced with an actual item being thrown out.
Really, there are so many possibilities that become open when you have a virtual performer, and the producers of the concert seemed all too happy just to emulate a regular idol. They did prepare an “encore” at the end after the show was technically supposed to be over, but that was too predictable. And the performance of The Disappearance of Hatsune Miku did use the fact that Miku was just a computer image to some effect, having her faze out into static at the end. But more could have been done throughout the concert.
Perhaps reflective of the anime industry in general right now. In the world of animation, anything and everything is possible, but the industry players seem all too content to pump out the same shit again and again. Even though I’m enjoying quite a few shows this season, the only one I can honestly say is doing anything creative with the animation is Panty & Stocking with Garterbelt.
Another idea I with regards to the concert was to have some of the popular Nico Nico Douga Vocaloid performers come on stage, unannounced. Start a song with Miku, then have someone like Nayuta or Chouchou walk on stage and sing. Reveal partway that one of the guitarists or keyboardists is a Nico Nico Douga performer. Use the concerts not just to promote Miku or the composers, but also the performers who have helped create this movement by uploading their own renditions of the work. I, for one, would go absolutely nuts if Nagi suddenly appeared on stage and started singing Melt, instead of Miku.
So I wonder, what else do you think could be done in a Vocaloid concert that simply wouldn’t be possible in a regular one? What should be done to take full advantage of Hatsune Miku’s unique properties? I feel like there are some real opportunities being missed here by playing things too safe, and I’m sure I’m not the only one who’s had ideas like this.





























